How to Appeal to International Buyers in Scottsdale’s Luxury Real Estate Market

Jul 1

Scottsdale, Arizona, is more than just a desert city—it’s a global destination for luxury living. With world-class architecture, stunning desert landscapes, and resort-style amenities, Scottsdale is drawing increasing interest from international buyers. Whether they’re looking to invest, relocate, or purchase a second home, buyers from abroad are recognizing Scottsdale as a smart choice for both lifestyle and value.

At Regency Custom Homes, we understand the importance of appealing to international buyers in Scottsdale’s competitive luxury real estate market. Successfully attracting this audience requires more than a beautiful property listing—it demands a thoughtful strategy that considers lifestyle, logistics, and presentation.

Here’s how to market Scottsdale homes effectively to international buyers.

1. Understand What International Buyers Want

While location and design remain important, international buyers often have unique priorities. Many seek turn-key homes that require minimal maintenance and can be managed remotely. Others are focused on investment properties with strong long-term value and rental potential.

Key features that stand out include:

Smart home technology for remote management.
Resort-style amenities like pools, spas, and fitness areas.
Privacy and security through gated communities.
Flexible layouts with guest casitas, home offices, and indoor-outdoor living spaces.
Fully furnished properties or homes with designer finishes to avoid renovation delays.

By understanding these needs, sellers can tailor their listings to match what international buyers value most.

2. Prioritize High-Quality Visual Presentation

Since many international buyers cannot tour homes in person, visuals often determine their buying decision. This makes professional photography and video marketing essential.

Effective tools include:

Drone footage showcasing golf courses, mountain views, and desert landscapes.
3D virtual tours that let buyers explore homes room by room.
Professional staging with clean, modern furnishings to create an emotional connection.

Every image and video should highlight Scottsdale’s signature lifestyle—sunshine, outdoor living, and resort-inspired comfort.

3. Provide Clear and Transparent Information

Transparency builds trust with international buyers unfamiliar with U.S. real estate processes. A strong listing package should include:

Floor plans and property details.
HOA fees, utilities, and maintenance information.
Translated brochures or multilingual marketing materials when possible.

Since many buyers consult advisors, having clear documentation speeds decision-making and helps listings stand out as reliable and professional.

4. Highlight Scottsdale’s Global Lifestyle Appeal

International buyers are evaluating multiple U.S. markets, so highlighting Scottsdale’s unique advantages is critical. Key selling points include:

300+ days of sunshine and mild winters.
Proximity to world-class golf, spas, and outdoor recreation.
Access to top-rated medical centers and healthcare.
Phoenix Sky Harbor International Airport, with direct international connections.
Favorable tax climate compared to many global destinations.

Positioning Scottsdale as both an investment opportunity and a luxury lifestyle choice can help tip the scales for international buyers.

5. Work With Professionals Experienced in International Transactions

Cross-border real estate deals require specialized knowledge. Sellers should work with agents, attorneys, and escrow teams experienced in:

Currency exchange and wire transfers.
FIRPTA and international tax considerations.
Title transfers and financing for foreign nationals.

Buyers may also have questions about visas, long-term stays, or rental rules. While these fall outside standard real estate services, having trusted professional partners available adds value.

6. Be Flexible With Communication

Time zone differences and travel schedules can complicate communication. Sellers and agents should:

Offer flexible meeting times.
Provide consistent points of contact.
Use video calls, WhatsApp, or other international-friendly communication tools.

Responsiveness builds confidence and keeps international buyers engaged in the process.

7. Appeal to Both Lifestyle and Investment Value

International buyers often look for dual-purpose properties—luxury homes they can enjoy seasonally while generating income as rentals. Sellers should highlight:

Short-term rental potential and local regulations.
Seasonal demand and projected rental rates.
Proximity to high-demand amenities like golf, dining, and resorts.

This dual value—personal enjoyment and financial return—makes Scottsdale properties even more compelling.

8. Showcase the Scottsdale Lifestyle

Ultimately, international buyers are drawn not just to homes but to the Scottsdale lifestyle. That includes:

Championship golf courses and desert hiking trails.
Five-star spas and wellness retreats.
Fine dining, art galleries, and cultural events.
Outdoor living features like pools, patios, and built-in grills.

Marketing should paint a picture of life in Scottsdale, helping buyers imagine themselves enjoying the desert’s unique blend of luxury and natural beauty.

Final Thoughts

Scottsdale’s luxury market is thriving, and international buyers are playing a growing role in its success. By focusing on visual presentation, transparency, lifestyle marketing, and professional expertise, sellers can connect with this audience and elevate their listings.

At Regency Custom Homes, we design and build properties that reflect Scottsdale’s global appeal—combining world-class architecture with the desert’s natural beauty. Whether you’re preparing to sell, relocate, or invest, our homes are crafted to meet the expectations of today’s luxury buyers from around the world.

Contact Regency Custom Homes today to learn how we can help you make the most of Scottsdale’s international real estate market.